Work

Words, words, words

Services

Storytelling, marketing collateral, internal and external communications, brand messaging, copywriting, digital content creation, style guides and templates, editing, writing, social media strategy and content, marketing strategy

Clients

Tableau @ Salesforce

Senior creative writer // Consultant

Led creative content strategy and execution for Tableau Conference 2022, 2023, and 2024 and business decision-makers campaign; contributed to the 2022 Data Trends Report; created thought leadership bylines for Forbes.com brand hub; created content marketing materials, including blog posts, website copy, email nurture campaigns, digital ads, video scripts, and more; helped the Tableau brand voice and editorial style transition in the wake of the Salesforce acquisition

Simplicity Consulting

Thought Leadership & Brand Editorial // Consultant

Microsoft

Communications // Consultant

Created content and communications for the Microsoft US Marketing & Operations team

Food Fix

Copywriter & Editor // Freelancer

Developed brand messaging framework and editorial style guide for brand launch; ongoing copyediting of weekly newsletter

Featured work

  • Tableau Conference // Tableau

    Led creative content for Tableau Conference 2024, 2023, and 2022

  • Book writing partner // Work, Your Way

    Helped Lisa Hufford bring her third book to life. Equal parts actionable and inspiring, Work, Your Way is a how-to guide for doing the work you love, on your terms, as a consultant

  • Forbes ad campaign // Tableau

    Created content for Tableau ad buy, including Forbes.com homepage takeover and print ad in the annual Forbes 400 issue

  • Brand messaging framework // Food Fix

    Developed foundational messaging for the launch of Food Fix, a new publication about food policy in Washington and beyond

  • Data Trends 2022 // Tableau

    Contributed to the 2022 Data Trends Report, including ghostwriting executive bylines and developing paid digital content